My SEO Work Portfolio of Industry Successes

As a search engine optimization analyst from Kerala, India, with 3-4 years of experience, I have successfully optimized and managed various clients across multiple countries, including the USA, UK, UAE, Canada, and India.

My SEO work portfolio includes multiple industries, such as technology, real estate, automobile, e-commerce, and health and medical, allowing me to understand unique market dynamics and industry-specific challenges better.  I keep my SEO portfolio project’s names and client details confidential as NDAs protect them.

Industry Experience

work portfolio

Technology

My SEO strategies focus on on-page and off-page optimization to enhance search engine visibility and drive targeted traffic. Performed technical SEO audits and collaborated closely with the web development team to ensure the client’s website was fully optimized for search engine crawlers. Executed detailed SEO plans and performed audits to check errors periodically.

kirandevvk-Work Portfolio

Automobile

I managed the social media accounts of multiple dealerships in Canada. I focused on brand promotion, lead generation, and enhancing customer engagement through online platforms. I also handled Google Business Profiles and ran meta Ads to generate leads on clients’ requests.

medical industry work portfolio

Medical Industry

I followed E-E-A-T and SEO guidelines to ensure that the YMYL content on the client’s websites is optimized for search engines and genuinely valuable and trustworthy for users seeking health information. Fully optimized GMB profiles and used specific schema markups to help Google understand the content better.

real estate marketing portfolio

ReaI Estate

I focused entirely on keyword research to determine buyer and seller search intent by analysing the queries in the Google search console. Managed property listings and collaborated with the UIUX team to ensure smoother navigation and fast load times. I analysed GA4 performance to track organic traffic and bounce rates and adjust strategies based on real estate market changes.

digital marketing for ecommerce

E-commerce

I set up product and category pages and targeted long-tailed keywords to capture high-intent searches. Optimize product titles and descriptions and set up an internal linking structure to drive users to the correct pages. Conversion Rate Optimization is also done to test page elements to improve conversion rates. With the help of Google Tag Manager, I set up tags to measure ecommerce tracking so that I can measure sales, conversion rates, and ROI.

My SEO Approach & Methodology

  •  My approach to SEO starts with understanding the client business, current KPI, target audience and goals.

  • Then, I moved on to website auditing to assess the current state, including technical aspects, content quality, backlink profile, and user experience.

  • Competitor analysis is conducted to understand the basic idea of opportunities and identify the gaps in planning a strategy.

  • I have always been a fan of technical SEO, and it is crucial to resolve errors before moving on to on-page optimization.

  • Moving onto on-page optimization and planning content strategy, I’ll monitor user experience (UX) to check if there is any problem with navigation and accessibility.

  • I find natural link-building opportunities to create firm backlink profiles.

  • Local SEO optimization is also considered to enhance visibility and ensure citations are correctly formulated in local directories.

  • Monitoring and reporting are conducted with the help of Google Analytics (GA4), Google Search Console, and other analytics tools.

  • I always make reports of traffic, rankings, and SEO KPIs that will help me implement changes continuously.

  • I’ll conduct A/B testing and competitor monitoring to stay ahead.

I always watch for Algorithm updates to stay updated in the SEO industry. Reading SEO-related articles, blogs, and other updates always helped me in the long run. Following SEO industry experts on LinkedIn allows me to know better updates and ideas used by them.